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Kitsch Type Exploration
Drawing a connection between the objectification of women and the treatment of kitsch items, I explored how typography could embody this parallel. My goal was to break away from the traditional 2D format of type design and then return to it with a fresh perspective. Over the course of two weeks, I collected and assembled materials from thrift stores and dollar stores—items I regarded as cheap, outdated, and reminiscent of the past, often tied to women and the treasures they once held dear. Forgotten pieces of jewelry, glitter, rhinestones, and pom-poms—all symbols of adornment and sentimentality—became the foundation for a tactile, dimensional alphabet.
The next step was to transform this experimental alphabet into a functional typeface. Using the vectorization process, I converted my physical designs into a digital format, exploring how both the photographic and vectorized versions symbolize forgotten women—those dismissed or judged as embodying "poor taste" or "artificial rubbish." This process highlights the cultural narratives surrounding value, memory, and aesthetic judgment, offering a lens through which to reconsider the significance of these overlooked artifacts and the stories they carry.
“Kitsch Type Study ” Scanned Alphabet
“Kitsch Type Study 01” Vectorized Alphabet
“Kitsch Type Study” Glitter Gifs